Edge Pledge

We put people on the edge for wildlife on the edge. Choose 3 challenges, your friends vote and do the winning challenge.

About

 

Edge Pledge is a new challenge-based online app, raising money for wildlife on the brink of extinction. Edge Pledge enables anyone (and everyone) to become an Extinction Fighter by putting themselves ‘on the edge’. The web-app officially launched in mid 2016, with comedian Tommy Little, television and radio host Ash London, (The Loop , Shazam Top 20), Gossling, ARIA-nominated singer-songwriter, and the Hosts of Weekend Sunrise stepping up as the first Extinction Fighters.

The app’s world-first challenge generator takes users out of their comfort zone by finding three unique challenges which inspire them to do something out of the ordinary. Then it is up to family, friends and fans to vote, by pledging a donation, for the one challenge they most want to see the participant do. After a few weeks of voting, the Extinction Fighter then completes the challenge, documenting their experience with video or photos, and posting them on their social media to show those who pledged money how they were put ‘on the edge’.

“I love the idea of my family, friends and fans being a part of the whole process and choosing which challenge I do for the cause. It puts me even more on the edge” - Gossling.

Comedians including Tommy Little, Rove, Cal Wilson, Tegan Higginbotham and Claire Hooper are backing the cause, by acting as wildlife as part of a hilarious online video series (hosted by Ash London) that will go online in conjunction with the launch (www.edgepledge.com/videos).

Donations go to wildlife projects run by Edge Pledge’s ten environment partners - which include Taronga Zoo, Zoos Victoria, Mt Rothwell Conservation Centre, Conservation Volunteers Australia and Greening Australia - to help 16 wildlife including Marine Turtles (Nemo’s friends) and Coral in the Great Barrier Reef back from the brink.

Edge Pledge won't duplicate the work of the many conservation organisations helping address this urgent need. Rather, it aims to fill an enormous gap—a source of regular, sustainable funding—by turning everyday people into Extinction Fighters by taking on a fulfilling challenge. Edge Pledge continues to work with the University of Melbourne and environmental partners to ensure that the wildlife projects funded are based on the best science.

Australia has lost 30 mammals since European settlement and more than 1,700 native Australian animals and plants are officially on the brink of extinction. Prominent ecologist Hugh Possingham of the University of Queensland estimates it will cost at least $1 billion a year to get the balance right for wildlife and environments in Australia.

Edge Pledge is the brainchild of Sam Marwood, an environmental scientist with over a decade's experience in policy, planning and managing Victoria’s natural environment. After years of observing that funding for essential environmental solutions is insufficient, Sam, and a handful of his long-time mates, invented Edge Pledge.

Staff from Australia’s largest tech company Atlassian and also Google Australia provided mentoring to the Edge Pledge team to help refine the app.

Edge Pledge has created a fun, tangible way for Australians to all become Extinction Fighters and do their bit for the environment, by completing an entertaining challenge and sharing the experience with family and friends.

 

Our Projects

Help the WA Potoroo by helping humans have fun

Edge Pledge

Activate Gilbert's Potoroo Action Group followers to take on fun, meaningful and engaging challenges to save wildlife on the edge (using the Edge Pledge platform).

20 hours over 5 weeks
Apply by 14 Jul, 2017

Help Melbourne Zoo and wildlife by helping humans have fun

Edge Pledge

Activate Melbourne Zoo followers to take on fun, meaningful and engaging challenges to save wildlife on the edge (using the Edge Pledge platform).

20 hours over 5 weeks
Apply by 13 Jul, 2017

Help Taronga Zoo and wildlife by helping humans have fun

Edge Pledge

Activate Taronga Zoo followers to take on fun, meaningful and engaging challenges to save wildlife on the edge (using the Edge Pledge platform).

20 hours over 5 weeks
Apply by 13 Jul, 2017

Drawings and images to make Edge Pledge more interesting

Edge Pledge

We need your help to develop fun images and diagrams to engage the public and get them excited about taking on a challenge to support wildlife.

20 hours over 4 weeks
Apply by 13 Jul, 2017

Help sharks by helping humans have fun

Edge Pledge

Activate Sea Life Trust followers to take on fun, meaningful and engaging challenges to save wildlife on the edge (using the Edge Pledge platform).

20 hours over 5 weeks
Apply by 13 Jul, 2017

Help possums by helping humans have fun

Edge Pledge

Activate Albury Conservation Company followers to take on fun, meaningful and engaging challenges to save wildlife on the edge (using the Edge Pledge platform).

20 hours over 5 weeks
Apply by 13 Jul, 2017

Mt Rothwell - Fundraising campaign manager for Mt Rothwell and Edge Pledge

Edge Pledge

Help Mt Rothwell Biodversity and Interpretation Centre followers to raise a stack of awareness and funds for wildlife on the edge.

20 hours over 7 weeks
Apply by 03 Jul, 2017

Google AdWords Super User

Edge Pledge

We have $10,000 worth of Google Adwords to use per month! That is ridiculous and could be a game changer. We need someone clever to help us work this out and save wildlife through clicking!

20 hours over 5 weeks
Apply by 02 Jul, 2017

Affiliate marketing

Edge Pledge

We will be known as the place to go to find perfect challenges - as we want people having fun and saving wildlife. But also this can bring income through affiliate marketing - we need your help.

20 hours over 5 weeks
Apply by 04 Jul, 2017

Video story teller

Edge Pledge

We need someone who can tell a good story through video. We have footage of people who have completed challenges and we need your vision to share them to the world.

20 hours over 5 weeks
Apply by 10 Jul, 2017

Experience creator

Edge Pledge

We get people to do challenges, but we don't just want any old challenge - we want to start setting up challenges that involve hundreds of people, create media attention and make lots of people smile.

20 hours over 5 weeks
Apply by 13 Jul, 2017