Media and PR Skills development/training

This Project's Impact

This project will allow Project Respect to bring an awareness of human trafficking within the Australian context to a wider audience, while also elevating and amplifying issues with the current government responses to relevant decision makers to foster positive change.
Project deadline

January 09, 2020

Applications due by

December 10, 2019

Volunteer hours required

20

Key project info

The problem needing to be solved

Project Respect has been in operation for 20 years. Over the course of our history, we have played an instrumental part in bringing to the attention of the broader public the scope of human trafficking within Australia. More recently, there has been an increasing number of organisations operating within this space, who have a heavy advocacy focus, and a more refined outward approach than Project Respect. Subsequently, we can no longer rely on our long standing history of working in this space to remain a key and relevant player. We need to be much more proactive in engaging the media to get our information, knowledge and messaging across.

In recent years, there has been a lot more focus on human trafficking and modern slavery due to the implementation of the Commonwealth Modern Slavery Act, which came in to effect on the 1st January 2019. Awareness and interest of this issue is only going to continue to increase, and we want to ensure we are able to contribute to the conversation.

We have limited resources, but a lot of knowledge in this space. We want to learn how to proactively engage the media, through press releases, short articles, interviews and any other methods that would be suitable.

Responsibilities of the online volunteering project

  • Determine what media/PR skills are required to achieve the project goals
  • Develop capacity-building training session(s) to be delivered to a small group of staff around media/media engagement/PR (can be done via video or you are more than welcome to come into our office in Melbourne)
  • Provide a basic strategy on how we can proactively engage the media post training
  • Provide some ongoing support for the first few months post training to assist in engaging the media

The benefit to you, the volunteer

Learn about the human trafficking landscape in Australia, including burgeoning issues, and problematic government responses.

Assist a small NFP to be more public!